05th Mar 2026

Choosing the correct pillow is one of the trickiest decisions.

The first decision to make is the filling type.

Natural fillings such as 100% Down or a blend of Feather & Down are the most breathable and have natural temperature regulating properties.

Synthetic fillings are good for those with specific allergies or who prefer not to purchase animal products.

Then it is about the firmness of the pillow. We classify our pillows as Soft, Medium or Firm.

Medium pillows are suitable for all sleeping positions, whereas Softer pillows are more suitable for front sleepers, or maybe people that like to use more than one pillow.

Firmer pillows are popular with side sleepers.

We appreciate the difficulties involved which is one of the reasons we offer a Free Return policy.

We are also happy for you to remove the pillows from their packaging to enable you to get a look and feel of them before you use them.